Ever notice that you rarely hear prescription drug commercials on the radio? Television’s a dif- ferent story. Every other commercial on TV is for a pill to fix your stomach problems, sleep dis- turbances or allergy. They all end with a monologue of side effects, voiced over a distracting video of happy people playing in the background. You can’t pull off that off on radio.

The FDA has urged pharmaceutical companies to stop using distracting images and music in their TV drug ads following complaints that manufacturers deliberately used misleading tech- niques to downplay their products’ risks while emphasizing potential benefits. We have a better solution.

When a drug commercial comes on TV just close your eyes and LISTEN… The side effects will be more apparent (and disturbing) when you’re not distracted by the ‘pretty visuals.’ Big Pharma doesn’t want you to think about the risks associated with taking their drugs. But if you close your eyes and listen closely, you’ll learn how ridiculous, dangerous and deadly their products can be.

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